Last  week we saw  how  the Internet has had a  significant  impact  on Internet users' 
offline media  consumption.  This is directly related  to the fact that a variety  of media 
are today  accessed online.  Our annual survey examines  the time that Internet users 
spend  on a variety of  media online.  Our year-to-year  data shows  that online  media 
activities,  such as playing video/computer games,  listening to radio,  watching  televi-
sion, and watching movies, have increased considerably from 2003 to 2008.  Although 
the overall  numbers are still small,  last year we saw a significant rise in the watching 
of television and movies online. Much more time is spent listening to radio and reading 
newspapers  online,  both of which  have  also shown notable growth.  And the number 
one  online media  activity in terms of average  minutes spent,  playing video/computer 
games, has more than doubled from 2003 to 2008.